Rogue is a brand I created because I wanted to broaden the watersports community market. This brand is meant to appeal to all ages and all water sports. Unlike similar companies like Billabong and Quicksilver, this company reaches out to all sports including sailing, windsurfing and all water sports. The name Rogue derives from the term “rogue wave” which is a monstrous, unexpected wave. The tagline is “Dare to be different” which is what this company aims to be. This project has provided me with the opportunity to work in many different design areas. I worked with print, web, apparel, photography and physical design.

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